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Online Marketing Services

Are you able to connect with your audience and inspire action? Do you have the right messaging strategy in place? If you are unsure, then we are here to develop, test, and execute the right online marketing strategy that meets your audience right where it matters. You should be able to connect right to their core in order to establish genuine rapport.

Here at Spiritworks-art, we understand your target audience or customers in the same way that we know your brand by heart. We are there witnessing your customer’s journey from brand awareness to the decision to purchase. We help you create an online marketing strategy that capitalizing on engaging and genuine experiences that inspire positive action.

It’s a very tough and competitive arena. The online marketplace is filled with hungry wolves. The hungriest gets to take it all! You need us to understand how the B2B and B2C journey work. We want your brand to have the top answer whenever customers are looking for your products and services on SERPs or anywhere in social media. 

We provide top-caliber specialized online marketing services that include:

·   Search Engine Optimization (SEO) – We provide you that competitive advantage when pitted against rivals employing an elusive strategy that focuses on optimization best practices. This is how we strategically place your brand out there or right in front of your target customers. So, you will be there once right where the action is. We position you at the right time and place when your customers are all set to make the purchase. We use the best SEO tools on the market to follow your Google keyword rankings.

·   Content Marketing – We have the killer strategy to attract your clients and keep them engaged. It’s your content that can throw the punches. This is mainly what the customers first see in your brand. Optimized and relevant content helps engage and pull in conversions for your brand. We help you create solutions to their issues and address their pain points effectively with highly targeted and informative content.

·   Influencer Marketing – First, we match you with the right influencer and then connect you with your audience. Everybody is considered as an influencer at something. Your ideal influencer need not be someone really popular but a personality that really depicts your brand and is relatable to your audience. This is how genuine connections are made.  Our unique approach involves connecting your brand with genuine and credible influencers so you can truly connect with your target audience.

·   Social Media Marketing – We help to engage your audience and create virality or buzz around your brand. Understanding your audience and knowing their pain points is what makes up every success stories of online brands in social media. You cannot really penetrate a market that you don’t know exist. You have to know their buying hourney which could take several weeks or a couple of months from researching, to buying, and sharing. Combining good old or the classics of marketing with social media marketing can help propel your brand to new heights and increase your brand awareness plus improve search rankings.

·   Website Analytics – Understanding the buying journey of your customers or from the discovery to the conversions is the key to know how it is to convert potential customers into long-time repeat customers. We employ a data-driven approach that helps us convert customers. You have to understand the data in your table to determine which metrics are most valuable to your and what actions should be taken to boost conversions. This data will help you identify your strengths and inefficiencies which will help plan for future website improvements and content. We provide a real-time report of your dara with actionable insights monthly so you can keep your numbers up and going on the right direction.

·   Online Advertising – This is our way to tap into new audiences and reach out to an entirely new market via social, search, or display ads. With our best practices in place, we assure clients that of guaranteed ROI in their onlime marketing efforts by optimizing campaigns, strategic planning, and top quality ad creatives.

Here at Spiritworks-art, we build around your marketing goals so that we are able to widen your brand reach and impact. Our solid team of experts will help you from start to finish. Contact us now!

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Custom Web Applications

We are experts on custom web applications. With an eye for details and a decade of experience, we are able to apply the latest technologies in order to design and deliver intuitive products with a clean code so that if changes need to be made, we can do it for you.

Mobility is what drives our strategy that enables custom web applications to be accessible from a smart phone or tablet if in case you are away from your desk or on the road. No tethering necessary.

We create mobile-friendly applications that are responsive and accessible even if you are always on the move. We sync with you.

We also offer location-based or GPS web services which is critical to may brands today.

With our custom web applications, we pull your design straight from your ideas so that you get exactly the results you want. We help build your brand and strengthen your brand presence online. Our technical team will also help you in resolving bugs or issues to limit the application downtime. We are able to consistently track and report app performance to ensure that our web applications are performing optimally.

We also provide database solutuions to get you organized and easily access or recall information that you would need for daily business operations.

We are always on top of the latest and upcoming trends in web applications so you don’t get behind and stay ahead in your industry. We also guarantee seamless transition across applications.

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Website Design and Development

We create stunning websites that converts. It has to be a tandem of usability and visual appeal because that is what makes gorgeous websites successful.

Web design and development takes both a creative eye and technical expertise. Our team of expert web designers and developers offer a complete suite of web design packages to cater to different websites. We customize every detail to personify your brand.

We are expert in 3D animation and get to play around with different font types and sizes as well as palettes and shapes to create a beautiful yet clever website. A successful web design should place importance on user experience, functionality, and of course aesthetic appeal to pique the interest of customers.

Spiritworks-art team helps you create a strong online presence – the kind of branding that resonates with your audience. This is how we humanize your brand. We help you optimize your sites to derive maximum value from your ads and enable the right configurations to strengthen the impact of your brand. This helps your trajectories so you get to reach your target audience with perfect precision and timing.

With our decade of experience and flexibility in web design and development, the team is well-equipped to create all types of websites while maintaining the individuality and uniqueness of each brand. We have a complete package of web solutions that are customized to jumpstart your success.

We are on top of industry trends and can tweak and construct website architecture to power up branding efforts. From minor site design enhancements to creating a website from scratch, we have an entire powerhouse of professional web designers and developers to perform an overhaul of your site or to create a new one.

Every business must have a strong digital presence. Having a website is important to create a polished and professional look for your brand. This becomes a storefront for your business where people can check around and shop.

Your website is the backbone of your marketing strategy. This helps you in building and strengthening both old and new connections with customers. This allows you to communicate with your existing customers and in finding new ones.

We help you on your marketing efforts with a site that is designed mainly to generate leads. We search-optimize our content with strategic placements on our CTAs to compel visitors to move around your site which converts them into customers. Our actions are dictated by measurable data, and not just by hunches.

We build beautiful sites that immediately tell your brand’s story in a visual manner. The visuals would be able to demonstrate the benefits or perks that people would get from your brand. You see, it’s more than just asthetics. We tap into the emotions and get the response we need to move your site visitors using best practices and strategies to turn client appreciation into execution or action.

We create compelling sites that are designed in line with your content goals. It’s primarily built for conversions. We aren’t just designers to create gregarious sites but we are also experts in terms of user experience. We design with conversions in mind. We design your site around your brand so that your visitors would become your customers.

We do not just build a robust and interactive website, we also teach you how to manage it. We want you to be successful long after we have finished our web design. We train you on our content management system so you can update content, place or replace images, create content, and build new pages.

We will also set you up and configure Google Analytics for your site. We also teach you on how to track and analyze conversions plus also use your data to improve content on your site.

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Why Your Business Needs a Website?

What’s stopping you from getting or building a website? If you think your business does not need a website, think again!  Having a website provides you that instant edge against competition. You build up your reputation score and boost credibility with a professional looking website.

 This gets your business out there. Exactly on the spot that you want to be or where your target audience is. Around 81% of consumers conduct search on a brand or products and services before making a purchase. So, if you still do not have a website or having doubts about it then this might be the right time to reconsider.

Websites allow you to be online 24/7 even if you are offline. This helps you establish brand awareness and engagement online plus reach new customers in a breeze. This is an investment worth of your time and money.

It’s a skeptic generation of shoppers, so having a professional-looking website helps pad up your credibility and trust score online. Most buyers would not trust a brand or company without a website. This creates a legitimate and secure platform for sales transactions. Your best marketing tool would be a website so this must be first on your list in your marketing plan. This basically represents your brand and perceptions or first impressions of your business would be mainly based on your website.

So, if you still think having a website is costly or that you may not be technologically savvy enough to manage it, then you would know by now that a website can mean the world for your brand. It’s an investment that will beef up your advertising strategy and generate more conversions for your business.

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Design & Development

Effective web construction involves creative talent and technical knowledge. At Spiritworks-art.com, we maintain expertise in web development technologies and devise excellent solutions for websites. The elements of an effective website include: Contrast Ease of navigation Simplicity Optimization We use different types and sizes of fonts, and a variety of shapes and colors to add contrast. Contrast draws attention to the content and allows visitors to quickly scan the copy and read your message. We use appealing content and descriptive images. Ease of navigation Website navigation should be intuitive and user-friendly. We construct web pages that lightning fast-in less than 2 seconds and we present information in a clear and focused manner, so it is easy to navigate to the next step. Simplicity We keep copy tight, simple and to the point. Simplicity is an important element in drawing attention to your most important features and your calls-to-action. Simplicity keeps visitors focused on what matters the most. To ensure your website isn’t buried on the last page of a search engine. To do this, you’ll need to provide interesting, unique content on your website, use keywords, and get other websites to link back to yours. We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, design and development solutions are customized to help you achieve your digital marketing goal Do you need to improve your ability to attract customers, rank higher in the search engine hierarchy, or improve your SEO? We are ready to help guide customers to your business. Consumers currently depend strongly on social media sites to make important. We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Using our years of experience and research, web design and development solutions are customized to help you achieve your digital marketing goal Optimization Our company believes that appropriate web design can have an effect on your ability to attract and hold a visitor’s attention. Remember, the internet can help you get new business. Using our years of experience and web design and development solutions are customized to help you achieve your digital marketing goal, The quality of your website design, product photography and copy has a huge impact on the perception of your brand. By following best practices of the industry, we hope to support your marketing and communications objectives. Contact us! Spiritworks-art provides a comprehensive range of web services, including design, development and online marketing. We provide a comprehensive range of web services, including design, development Spiritworks-art will work with you to ensure that your digital marketing goals are realized with the designs we create. Effective web construction involves creative talent and technical knowledge. As one of the foremost web designers, we devise excellent solutions for a variety of websites. We maintain expertise in web development technologies including 3D animation. Do you need to improve your ability to attract customers, rank higher in the search engine hierarchy, or improve your SEO? We are ready to help guide customers to your business. Consumers currently depend strongly on social media sites to make important decisions. Successful internet marketing involves a website that is well-designed and rich in quality content. The more entertaining and engaging your content, the more likely it is to be shared across social media platforms. We have a team of skilled professionals who are able to create a website and devise powerful content. We work with you to develop a user experience which delivers value to your audience. Value means repeat visits and referrals via social media and other channels. Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals. We will audit your current social media attempts and we will deliver a strategy document to provide your company with a way to improve your social media efforts. This is a non-sophisticated process that has nevertheless produced excellent results for many online organizations. . Content Marketing When auditing your social media efforts, we take a careful look at your customers, your social media content, and your current promotions. SEO very specialized. Our company can help improve your rankings and bring you customers. Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals we will audit your current social media attempts and we will deliver a strategy document to provide your company with a way to improve Web Development Effective web construction involves creative talent and technical knowledge. As one of the foremost web designers, we devise excellent solutions for a variety of websites. We maintain expertise in web development technologies including 3D animation. .Contact us! Spiritworks-art will work with you to We work with you to ensure that your digital marketing goals are realized with the designs we create. Spiritworks-art provides a comprehensive range of web services, including design, development and online marketing. Remember, a website will help you attract customers. Web marketing and ecommerce services are specifically designed for small business owners that don’t have design or technical expertise. It will help you drive qualified traffic and convert it into online sales!
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A Guide On How To Change Your WordPress Theme

It might look perfect now but in a year or two, there’s a big chance that you are going to want a new WordPress theme. It’s not because you’re indecisive or anything like that. Most of the time, changing a WordPress theme has something to do with growth having to alter some aspects of a small business.

Regardless of what your reason is for changing your theme, some WordPress beginners can’t get a hold of the process. So here is a quick guide on how to apply a new WordPress theme to your site.

But before anything else, here are some things you have to do before changing your WordPress theme

Changing your WordPress theme is literally just a few clicks away but before you do that, there are some precautionary steps that you need to take.

Copy The Snippets From Your Original Theme
If you are fond of customizing your theme, you might have certain files like function.php.

It would be a good idea to keep a record of your snippet files because they might come in handy someday. You may not want to use them in your new theme but they can still prove to be useful in other web projects.

Do A Load Time Test
Before installing your new theme to your website, you might want to check out how long the site is loading. The reason for this is to figure out if your new theme will be slowing down your site.

If that’s the case, then you should at least look for other themes that would be more compatible with your site.

Keep A File Of All Your Tracking Codes
Analytics are important for you to be able to track your site’s traffic and ad sales. With that, you shouldn’t forget to save all your tracking codes before deleting your old theme and replacing it with a new one.

For future use, you can also install Monster Insights which lets you add the Google Analytics plugin without any problems. Aside from that, you can also install the header and footer plugin so that you will always have a copy of your tracking codes.

Fully Backup Your Content
Changing your WordPress theme isn’t always easy peasy. There are times when something goes wrong and then you would need to have a backup of all your content. Otherwise, you are going to have to start from scratch.

If have a small business, this could be bad news since you might lose all your progress right from the very beginning.

In that case, we recommend that you install a website backup plugin which enables you to conveniently and easily backup all of your content. However, before you reinstall your theme, you have to make sure that the backup is already downloaded to your computer.

Keep Your Site On Maintenance Mode
The moment you start working on your new theme, your site will be on an under-construction mode. This is not really something that you want your visitors to see.

It gives off quite an unprofessional vibe. Aside from that, when people see this, they begin to doubt if the site is still active.

With that, you are going to need a plugin called Seedprod that lets people know that your site is under maintenance.

How To Change Your WordPress Theme
Once you have done all of the precautionary steps detailed above, it is now time to install your new theme.

However, it might be a good idea to test out the theme first before letting it go live on your website. Here is how you change your WordPress theme without going live.

1. Go To The Live Preview Option
WordPress comes with a feature that lets you try on a theme without having to actually activate it on your website.

Just go to Appearance » Themes which you can locate at the left sidebar.

You will then be taken to a page where all of your installed themes are. Just hover over to your desired theme. After that, you can click on the Live Preview button.

Your WordPress theme customizer will then be opened. From there, you can test the theme and see if everything is working the way they should.

2. Theme Switcha Plugin
Not many people know this but there is actually more than one way to change your team without having to go live.

Another option would be to use the Theme Switcha plugin.

After you install and activate this plugin, go to your Settings » Theme Switcha which you will find at the left sidebar of the admin panel.

When you go to the settings page, you have to click “Enable theme switching” and then save the changes when you scroll down to the bottom of the page.

After that, the plugin will now display all of your installed themes at the bottom of the page. If you want to preview one of them, all you have to do is click your desired theme.

3. Activate Your Desired Theme
Now that you have gone over with all the testing, it is time to finalize everything.

Just go to Appearance » Themes.

From there, you can look for the theme that you have been testing a while ago. Move your cursor over the theme that you want and then click Activate.

After that, you can go to your website and see how your new theme looks live.

Things To Do After Changing Your Theme
There are several things you need to take care of after the theme has been changed. For instance, you need to turn off the maintenance mode of your website. However, before you get to that, you need to do these simple tasks:

Test Your Website
A few minutes ago, you went off to test your theme. This time around, you need to be able to test your entire website. You have to make sure that all the plugins and functionalities of your website are functioning as they should.

Testing your website might take time but it is worth it since you will be able to make some quick fixes if ever the comment section or the contact form is not working. For example, we recently switched themes on OnlineGamblingGuru.com and tested the website quite a few times. Even if we tested it, a few bugs here and there still seem to resurface.

Make Sure That The Site Is Compatible With All Major Browsers
Many things can happen when you switch from one theme to another. Sometimes, the main coding mechanism of the site changes and results in incompatibility with some of the most widely used browsers.

It is important to cross-check your site with various browsers to make sure that you wouldn’t be giving your readers or customers a hard time accessing your site.

Add The Tracking Code
Now that you have successfully installed your new theme, it is time to put the tracking code back on.

You are back in business. This means that you should get back to tracking your traffic and call-to-actions.

Turn Off Maintenance Mode
If you use the Seedprod plugin, just go to SeedProd » Settings and then select “Disabled” on the settings page. Don’t forget to save the changes. After that, people can start to view your website live again.

Bottomline
Consistency is a vital part of every business. As much as possible, it is important to be consistent in your digital marketing efforts. However, it is also imperative that you do not become stagnant. That’s a good point to note when it comes to changing themes.

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Online Marketing

Online marketing is growing by leaps and bounds. To keep ahead of the competition, you must thinking critically, act independently, and be constantly creative.

Online marketing encompasses a broader range of marketing elements than traditional business marketing.

The team at Spiritworks-art .can helps you create an online presence. We will help you develop strategies that will get the most value from your ads and configure them appropriately so they reach your target audience at the right time.

A website is the most important component of your company’s marketing plan. It’s the center of your marketing efforts.

Some of the advantages of online marketing are:

Cost-effectiveness.
Improved customer service
Maximization of growth
better communications
Our web technicians are constantly unearthing better ways to optimize websites. This conveys getting your information to a wider audience.

Paid Media Planning and Buying

Search Engine Marketing and Optimization
Email Marketing
CRM Integration and Optimization
Mobile Strategy

Revenue depends on the success of your online marketing strategy. When auditing your social media efforts, we take a careful look at your customers, your social media content, and your current promotions.

Our online marketing services will help you retain your current clientele and attract more customers.

We can enhance your content better by updating it, making it easier to understand and more visually attractive.

Social media marketing services

Our team will develop creative social media strategies that will bring customers to your website.

We provide such services as content planning, writing, editing, and keyword analysis, as well as social media tools.

We will work by your side to help you create value; by value, we mean return visitors and referrals via social media.

Our award-winning web designers recognize the fact that usability, functionality, and visualization are the three important factors of a website.

Remember, a website is the most important component of your company’s marketing plan. It’s the center of your marketing efforts. One of the most important parts of a website is the content. You need rich content to make sure your website isn’t buried on the last page of a search engine.

Contact us! Spiritworks-art will design and develop mobile-friendly tools that allow you to tap into an increasingly accessible method for communicating to your audience.

Let us analyze your current website, identify the weak points, and propose some changes you can make to help you get the most from your online experience. The team at Spiritworks-art .can helps you create an online presence. We will help you develop strategies that will get the most value from your ads and configure them appropriately so they reach your target audience at the right time.

Contact us! Spiritworks-art will work with you to We work with you to ensure that your digital marketing goals are realized with the designs we create.

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4 Ways To Resolve Common WordPress Theme Issues

Normally, WordPress is relatively easy to use but since it is an open-source content management tool, usually it is the web owner who is responsible for fixing bugs any other WordPress theme-related issues that may arise.

Every day you will see people posting questions on WordPress.org about issues that can actually easily and quickly resolved. We are pretty sure that a lot of the developers are already tired of helping WordPress users go through the same issues over and over again. If you are running a WordPress site yourself, allow us to fill you in with four of the most common WordPress theme issues people typically encounter. We will be showing you how these issues get resolved.

1. Internal Server Error
Sometimes it’s “Internal Server Error”. Other times it’s “500 Internal Server Error”. This could be one of the most confusing encounters any beginner can ever experience.

When you get an issue notification like this, it means that there is something wrong with the site but the server has no idea how to identify the problem. The problem with this error message is that it does not indicate where the issue lies. With that, it is solely up to you how you are going to figure it out.

We will be showing you how to fix this problem but first, let’s talk about why the internal server error even appears in the first place.

What Causes The Internal Server Error In WordPress?
When you get an internal server error, know that the problem is not really specific on WordPress. As a matter of fact, it can happen to any website on a server regardless of what platform you are using.

Most of the time, the internal server error is caused by a plugin or theme function. There could also be other possible causes such as PHP memory limit and corrupted .htaccess file.

Here is a compilation of things you can do to resolve the problem:

Check For Corrupt .htaccess Files
You can check for corrupt .htaccess files by renaming the main .htaccess file. Perhaps you can change it to something like .htaccess_old.

To do that, you need to log in to your site using either your FTP or File Manager app which can be found in your cPanel dashboard.

Once you have connected to the network, you will most likely locate your .htaccess file in the same place your wp-admin, wp-content, and wp-includes are found.

After you have renamed the file, you can go back to your site and take a look if the problem was fixed.

Increase The PHP Memory Limit
Internal server errors can occur if your PHP memory limit is exhausted. If this is the case, you just need to increase your PHP memory limit.

Here is how you do that:

  • Create a php.ini which is a blank text file
  • Paste “memory=64MB” in the file
  • Save the file
  • Upload the newly saved file to your /wp-admin/ folder through your FTP

Deactivate All Plugins
If the error message still persists, your plugins must be the ones that are causing the problem. It can either be a specific plugin or the combination of all the plugins you use.

Unfortunately, there is no simple way to fix this. You just have to deactivate all your plugins. If you see that your site is working again that means that it really was the plugin all along.

You just have to reactivate the plugins one by one to see which one was causing the problem.

Re-upload You Core Files
If the last one didn’t work, it’s worth re-uploading your core files. There is no need to worry because not a single one of your data has to be deleted but this will resolve your internal server error if ever this was a case of a corrupt file.

Just go to WordPress.org and click on the Download WordPress button.

A WordPress zip file will now be downloaded to your laptop or PC. Once you extract the file, you will find a WordPress folder inside it.

Now, use your FTP client to connect to your WordPress website. Once the connection is successful, you can go to your root folder.

Open your WordPress folder in the left column of your computer. Just highlight the wp-includes and wp-admin folders. Now right-click and then choose Upload.

Your FTP client will be transferring those files to your server. You will then be asked if you want to overwrite the files. Choose Overwrite.

Your old WordPress files will now be replaced with newer copies. If any of your old WordPress files were corrupted, hopefully, this will fix your internal server error.

2. Syntax Error
When you are adding codes to your WordPress snippets and then you miss some codes or typed incorrect syntax, a syntax error occurs. As a result, there will be a PHP parse error and you will see something like this:

Parse error- syntax error, unexpected $end in /public_html/site1/wp-content/themes/my-theme/functions.php on line 278

In order to fix the issue, you need to edit the code. A lot of beginners freak out because when you get this kind of error, it becomes pretty difficult to access the whole website.

For instance, if you entered your code through WordPress admin at the Appearance » Editor section, if a syntax error occurred and then you would be locked out. So what do you do then? Well, you can always your FTP client to connect to your website.

First, you have to install an FTP program. Once you have, you can connect to your website and then go to the file that needs editing.

Syntax errors aren’t like internal server errors wherein the issue is vague to the user. Syntax error messages usually tell you which line and file that needs to be edited.

Once you have edited the code, you can save it and then upload it to the server again.

3. Missing Stylesheets
Imagine that you downloaded a WordPress theme that you really liked. You were eagerly waiting for it to be installed. Just when you thought you could finally see your website in all its glory, you saw that there was a failure in the installation. The error notification said something about missing stylesheets. What does this mean and how do you fix it?

One way to fix this would be to look for the folder where you kept the theme and then put it on your Desktop. Try to open it. You can expect all your files to be there. Otherwise, the theme must be in a subdirectory. If that is the case then you need to locate your theme. Don’t worry because it is most likely in a place that is obvious. A lot of times, the theme folder is named exactly what the theme is called.

When you find it, you can zip it and then upload it again via FTP or WordPress.

4. The Homepage Does Not Look Anything Like The Demo
It would be amazing if every theme that you install on your website would look exactly how it looked when you were looking at the demo.

Take the Total Theme for example. Once you install this theme, you will see that it looks precisely the way it looked when you were just viewing it. Unfortunately, not all themes are like that.

Let’s look at a couple of reasons why some themes don’t look just the way they should.

One reason could be that the reading settings are all wrong. Some themes require a homepage. Others don’t. There are times when your settings do not correspond to the requirement of your theme.

To fix this, you need to go to Settings > Reading and check everything under “Front Page Displays.”

If it says that your theme does not need a homepage then you need to set your homepage layout to ”Your latest posts.” If your theme requires a homepage then you can set the layout to a static homepage.

There is also a second solution to this problem. It could be that you need to set a homepage template for your theme.

You may find that there are a lot of developers that make use of custom homepage templates. This does not, in any way, mean that you should do the same. First and foremost, you need to read the documentation files. If you don’t see any template there, you can create a new page.

After that, you need to head over to Page Attributes > Template and check to see if there any homepage templates. If you find one then you need to create a new page using this template. After you saved and published it, you can go to Settings > Reading and then set it as your static homepage.

Due to the simplicity of WordPress, some people are led to believe that managing a website is easier than it actually is. The theme issues that we have discussed here are the most basic ones but it will most definitely help you go around WordPress.

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8 Benefits Of Using Multipurpose WordPress Themes

When starting a website for the first time, it can be quite a confusing decision to choose which WordPress theme to use. There are traditional templates but also multipurpose themes. Not that we have anything against traditional themes but in this article, we are going to talk about the reasons using multipurpose WordPress themes for small businesses is most recommended.

1. You Only Have To Learn One WordPress System
When it comes to digital marketing, most people are not really worried so much about the amount of money that they spend. Instead, they are more conscious of their time.

There is a saying that goes “Time is Money”. This is most especially true when you are running a website. So one of the reasons why using a multipurpose WordPress theme is beneficial for you is that you don’t have to spend time learning other WordPress systems when you decide to start a new website.

You see, multipurpose themes can be used on several websites. With that, it is much easier to utilize the same system on various sites.

2. There Is A Far Larger User Base Compared To Traditional Templates
We all know that there is no easy way to run a website. It might only take you a few minutes to get your website started because WordPress focuses on making things a lot simpler for its users.

Depending on the multipurpose theme that you plan to install, you can look for their official support group online. Since these things have a large user base, when you post a question, people tend to answer quickly.

It of great help in case you encounter a theme or bug problem on your website.

3. Your WordPress Will Work More Efficiently
No WordPress theme is perfect. From time to time, you are going to encounter some difficulties. One way you can benefit from multipurpose themes is in the way of theme updates.

When something goes wrong that does not know how to fix, you can bet that everything will be dealt with the next time you install the new update.

When running an online business, it is important to keep up with a healthy reputation. If your site keeps on breaking down, this could result in dissatisfaction from clients.

You never know. Some of your clients may start to have second thoughts of availing your services in the first place. That’s the last thing you want to happen.
On the other hand, getting a multipurpose WordPress theme will save you a lot of time fixing up your website.

5. Multipurpose Themes Are Loaded With Features
At one point, maybe the only thing you need to start driving traffic to your site would be a simple blog. However, that won’t always be the case.

There will come a time when you are going to want to upgrade. That comes with a lot of coding on your part. If you do know how to code, then it will not take a lot of time. One the other hand, if you have no prior experience with coding and development, hiring a developer can cause a lot of money. Regardless of the kind of features that you would need to install on your website, you wouldn’t have to worry about it if you choose to use a multipurpose theme in the very beginning.

Depending on the theme that you use, there could be over 40 features incorporated in a single theme.

6. It Gives You A Head’s Up In Terms Of SEO
When it comes to starting a website, you simply cannot ignore the importance of SEO. While you can still incorporate SEO when you use traditional WordPress templates, you will get off easy when you use the multipurpose ones.

The reason for this is that multipurpose themes already come with various features and plugins that you need to keep your website up and going.

7. It Compatible With Plenty More Plugins
It can be hard to look for a theme that already has everything. If you want more features added then you would most likely need the help of a developer. If you don’t want to do that, you still have one option: use plugins.

However, not all plugins are compatible with every WordPress theme. The great thing about multipurpose themes is that they have been tried and tested numerous times by the best developers.

Before they were sent out to web owners, these developers have already done everything they could to make the themes compatible with most plugins out there.

When using traditional themes, you would most likely need to switch to a different plugin time and again because your desired plugin happens to be incompatible with the theme that you are using.

With a multipurpose theme, this won’t be a problem.


8. It Has Lots Of Customization Options
As a website owner, you want your website to be unique. You don’t want it to look like some kind of replica of some other site or even theme out there.

If you can relate to that then a multipurpose theme is most certainly for you. These things are packed with numerous customization options. These are usually just drag-and-drop functionalities that let you alter a thing or two about your website without having the prior knowledge about web development.

Bottomline
If you just want a personal blog then you probably have no need for a multipurpose WordPress theme.

If you are a business owner, you need a theme that is much more specific in the niche that you are in.

We know that multipurpose themes are far more attractive compared to traditional WordPress templates. However, that is not the only reason we recommend using it.

It also happens to have everything you could ever need in running a website. So basically, when you get a multipurpose theme, you have the freedom to play with your site for a bit. This lets you add unique elements and features to it that could provide more value to whatever products or services that you are offering.

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A Quick Guide On How To Choose A WordPress Theme

Starting a website about “mejores casinos en espana 2020” the first step to having an online passive income. Your website could be a blog, an online shop, or even an ad agency. One of the great things about WordPress self-hosted themes is that it allows you to change your theme every once in a while. However, you might want to avoid a situation where you decide on a particular theme for a few days and then suddenly just discard it because you realized it isn’t exactly the one you want for your website. Consistency plays a huge part in running a successful website. So in this post, we are going to discuss some concepts that are going to help you pick the right WordPress theme. But before that, there’s just one important question you need to ask yourself; A Free Or Paid WordPress Theme: Which One Is It? One of the most fantastic advantages WordPress has to offer is the fact that you can choose from thousands of free themes. If you want more features and functionalities added to your theme, you could also purchase the premium version of the theme. Professional developers are updating these themes daily. With that, any problem that may occur with the theme would be easily taken care of. Premium themes also enable you to add renditions to it. However, in order to make any changes to the theme some coding knowledge is required. This is the point where you decide whether you need a free or a premium WordPress theme. How To Choose A WordPress Theme Let’s take a look at some of the things you need to consider when choosing a WordPress theme. 1. What Your Website Is Trying To Achieve The first thing you need to do is list down what goals you have for your website because this will have a tremendous impact on choosing the best theme that will suit it. For instance, if you are trying to build up your email list, it might be a good idea to choose a WordPress theme that has an email opt-in form already built into it, because this is difficult to manually install all by yourself. Here are other things that you need to consider: The type of website you want to have The niche The ultimate goal ( If it’s for social awareness or perhaps affiliate marketing, the website will need different functionalities) It would be a good idea to list down all your possible end goals so you can decide what kind of features your site is going to need. 2. How Do You Want Your Site To Look Like When we talk about design, it usually refers to two things: 1) how all the functionalities pan out 2) the style and how it appeals to users. In the “old days,” when you installed a WordPress theme, that’s basically what your website would be looking like unless you decided to install a different theme or made a few changes to the codes. However, nowadays there is a brand new WordPress feature called Framework that enables you to alter certain aspects of your website and allows you to change the visual elements of your chosen theme. For instance, you can easily install the WPBakery plugin to your website that allows you to easily drag and drop elements to your website giving the theme a brand new look! Frameworks like this are a great help to business owners because you can now create a new look for your site that goes hand in hand with your business’ goals without having to hire a designer. 3. How Fast It Loads There is more to WordPress themes than just designs. As a matter of fact, themes affect the whole functionality of a certain website including load speed. Depending on how a particular theme is coded, your site could potentially slow down or pace up. You obviously don’t want a site that is too slow as it will decrease your chances of achieving your goals. So aside from the features and style, you also need to look into performance when choosing a WordPress theme. Developers code themes in a way that enables the site to flow smoothly without too much lag time. However, some themes have all kinds of script requests and codes that cause the site to load a lot slower than usual. In that case, you will need a plugin like GT Metrix to be able to tell how many poor CSS lines and bad requests a theme has. Choose the one that is most efficient. 4. What Themes Your Competitors Are Using You might not have thought of doing this because you don’t really want to get caught trying to emulate your competitors. You want people to think that your brand is superior over the rest. But since you are offering the same services as your competitors, there might be some elements in their WordPress themes that you could also find useful and would perhaps want to add to your own site. 5. What Others Think At the end of the day, one of the most crucial aspects would still be aesthetic. You need to make sure that the theme is appealing to people. Otherwise, you are going to have a pretty tough time driving traffic to your website. Your opinion matters most of all but it would also be a good idea to ask what other people have to say about it. My suggestion is that you try to gain perspective from people that don’t have a lot of knowledge about websites. Most of the visitors on your website will be beginners. With that, you need to make sure that your website is appealing to all levels.