At spiritworks-art we understand the importance of marketing strategies. When creating casino and gambling platforms you must have an effective game plan. Ideally, the marketing team, and web development team of the online casino should work together so that the platform can contain the underlying marketing strategies in a natural way.
A great example of this is the gambling and iGaming award winning company mr green internet casino. We have studied this online casino and looked at the way that it combines elegant design, together with creative strategies – specifically, the fantastic character of Mr Green.
The mysterious character of MrGreen Casino – an effective casino theme
Spiritworks-art have found that an effective marketing strategy is to create a central theme or figure – this figure should be interesting, and intertwined in all aspects of this gaming company.
Repeated use of this interesting character helps the casino reinforce the brand and create familiarity with potential casino players. The Mr Green internet casino does this exceptionally well by using the mysterious character, MrGreen.
Throughout their entire online casino you can see references to this elusive character such as:
– The overriding green color scheme
– Graphics and banners showing MrGreen casino
– A detailed about section with a fictional history of the green casino character
– Casino games and slot machine thumbnails showing MrGreen
Virtually every part of this online casino site reinforces this central theme and character. It is a clever way that hammers home the MrGreen brand.
It starts with the ingenious “About Us” page – here you can read a cleverly crafted history of Mr Green and how this online casino came to exist. It talks about his elusiveness, and his integrity and gentlemanly behaviour. When you read content on their gambling platform you immediately think of quality. Mr Green writes about the best casino bonus, free spins, slot machine and casino games.
It is an affective form of boosting their gambling site – customers see the green theme, and the character, and they come to associate these things with quality and integrity – their overall impression of the casino is therefore heightened. Moreover, it helps bolster awareness and ensures that the Mr Green internet casino is easily recognizable and stands out from all their other gaming and gambling competitors.
MrGreen Casino accolades and reviews – reinforcing its reputation in the gambling industry
The other subtle but effective strategy we noticed that MrGreen casino uses is reinforcing of reputation in the gambling industry. When creating content for clients, Spiritworks-art always encourage self-promotion, and to utilize any accolades that your company may have – this is exactly what the amazing gambling company Mr Green internet casino has done.
As soon as you open their homepage, what can you see?
- gambling reviews from Trust Pilot
- A list of Gaming awards like “Responsible Gambling Award”
- The tagline, “Mr Green the Award Winning Online Casino”
They really push and give their everything to be on top – before you have even looked at their casino games, slot machines and casino bonus offers, you can see that this casino has won numerous awards. Moreover, you can read actual reviews from a trusted reviewing casino affiliates and online casino players – showing that customers love this gambling platform.
This immediately gives customers reassurance – it puts them at ease and shows that MrGreen is a reputable online casino and one of the fastest growing online gambling companies. This is vital in the online casino and gambling industry where there are many platforms that have unscrupulous practices and try to scam customers.
Gambling company Mr Green works with Affiliates
There are many ways to grow an online casino, and affiliate marketing is still the most effective way. MrGreen works with many affiliate companies that send traffic to their online casino. They provide truthful information about the Mr Green online casino and provide reviews of their casino games, slot machines, services, casino bonuses and gambling in general.
We hope you have found this article enlightening – as you can see, Mr Green casino has a brilliant way of standing out in the gambling industry. When working with Spiritworks-art, this is something we do. We look at your company in this case an online casino and try to incorporate the best effective strategies for your business